Blog Post

Nokia has expanded its highly successful range of Asha devices with the addition of three new phones known as the Nokia Asha ICE range; Asha 500, Asha 502 and Asha 503 which come encased in a glamorous and beautiful crystal layer.

The devices feature a new unique innovation known as layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. It combines an inner layer of bold, bright colour surrounded by crystal-clear transparency. The combination adds a distinctive look to the phone’s monobody design, as well as durability. The high-end design is a clear differentiator, as are the craftsmanship and attention to detail.

The Asha Ice range will be available in Easy Swap dual SIM and single SIM variants. The Easy Swap Dual SIM technology which is unique-to-Nokia allows people to switch between SIM cards on the go, to get better tariffs or alternate between SIM cards for SMS, voice and data, without having to turn off the device.

In addition to the stunning new look, the Asha ICE range boast of impressive new features and apps such as the amazing swipe feature that enables people take pictures with a single swipe and share instantly on their social network with a simple tap, its colourful variants and most importantly, its affordability. WhatsApp is also available on the Asha Ice range along with other popular chat and messaging apps already available for Asha Platform devices, such as WeChat, Line, eBuddy and Nimbuzz..

The Asha Ice devices feature the updated Fastlane home screen, a unique, second screen that acts as a shortcut to the phone’s recently accessed apps, features and content, as well as future activity, such as calendar appointments. The updated screen enables live updates, which alert people to new activity through notifications on Fastlane.

By clicking on the Fastlane item with new notifications, people will be directed to the relevant post, so they never miss an important update. Fastlane can be further personalised and made more private by selecting what content can appear on-screen, and by deleting unwanted Fastlane items, on the go.

The Nokia Asha range was introduced into the Ghanaian market in 2012 and since then has experienced massive acceptance with deep market penetration in the country. Nokia has continued to expand the Asha range with smart and colourful devices embedded with cool features and applications that appeal to its customers across the country.

About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia